How to Attract Clients to Forex in 2023

How to attract clients to Forex with the help of a broker's website Forex Website

In this article, you will discover how to attract clients to the Forex market in 2023 using a variety of web marketing strategies, including SEO, social media, trading analytics, blogging, partnerships, payment systems, and other methods.

TradingWebsite, a company with over 100 tips to share, aims to provide valuable insights for both newcomers and professionals in the Forex business. With our experience in developing Forex websites since 2015, we have accumulated a wealth of knowledge on attracting clients to the Forex market. If you are interested in creating your own brokerage website, we recommend reading our article on «The Easiest Way to Create a Forex Brokerage Website.» Beginners in the brokerage industry will also find our step-by-step guide on «How to Become a Forex Broker» highly beneficial.

Table of Contents

Here are 20 ways to expand your client base in Forex

  1. Social media
  2. SEO optimization for your website
  3. Partnerships with companies and bloggers
  4. Unique products
  5. Exclusive trading conditions
  6. Demo accounts
  7. CRM system
  8. Website advertising
  9. Client reviews
  10. Payment systems
  11. Trader competitions
  12. Trading platform
  13. Trader education programs
  14. Blogging
  15. Company news
  16. Financial news
  17. Analytics for traders
  18. Multilingual website
  19. Document availability on the website
  20. Online chat

1. Social Media — Increase Client Reach by 2-3 Times

Social media platforms are a powerful tool for attracting traders. According to DataReportal, over 3.8 billion people worldwide (or 49% of the global population) use social media every day.

Here are several social media strategies that brokers should employ to attract clients to Forex:

  • Add social sharing buttons to your website. By incorporating «Share» buttons, clients can easily share your articles on their social media profiles, thereby promoting your brand.
  • Register accounts on multiple social media platforms. This will expand your audience reach. The more accounts you create, the better. Examples of social media platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, Reddit, Telegram, VK, and others.
  • Publish content that is useful and interesting to traders. This can include trading tips, guides on using trading platforms, important market news, expert analysis, company updates, entertaining posts (memes, videos), and other engaging content.
  • Respond to questions and comments from your followers, engage in discussions, conduct surveys and contests. This will help establish a connection with your audience and demonstrate to clients that they are valued in your business.
  • Advertise your Forex company on social media platforms to attract new visitors to your platform. Targeted advertising on social media is particularly effective for this purpose.

2. SEO Optimization — Promote Your Forex Brand Online for Free

Want to generate high-quality leads for Forex without spending a dime? It’s true – you have the opportunity to acquire such leads every day. All you need to do is optimize your brokerage website for search engines and regularly publish articles on your blog. According to HubSpot, 69% of internet marketers worldwide use SEO to promote their company’s products online.

Here is a brief guide on how to conduct SEO optimization for your Forex website and attract organic traffic for free:

First, research the Google search results and identify the most relevant keywords related to stock trading. Develop a content plan based on the selected keywords.

For example, here are some popular content topics among Forex traders:

Keywords:

  • «Forex trading»
  • «Forex trading strategies»
  • «Forex signals»
  • «Forex market analysis»
  • «Forex trading indicators»

Article Topics:

  • «10 Effective Strategies for Successful Forex Trading»
  • «How to Use Technical and Fundamental Analysis in Forex Trading»
  • «Understanding Key Chart Types in the Forex Market»
  • «Trading Psychology: Controlling Emotions in Forex Trading»
  • «Top 5 Indicators for Predicting Price Movements in Forex»

Create high-quality and unique content that is valuable to traders. Provide guides, analysis, and other educational content that will attract search traffic and differentiate you from competitors.

Optimize meta tags and headers for each page of your website. Use keywords in headings and meta descriptions, as this helps search engines understand the page’s content and improves visibility in search results.

Ensure your website loads quickly, as this is an important factor for SEO. Additionally, make sure your website is optimized for mobile devices, as this is crucial not only for search engines but also for user experience.

Start building backlinks from other websites that publish content related to finance (Forex, cryptocurrencies, investments, business, finance, etc.). Your goal is to obtain as many dofollow links from authoritative resources as possible. Having such links will accelerate the promotion of your Forex business online.

The success of SEO optimization for your brokerage site depends not only on the budget you are willing to allocate for brand promotion but also on the quality of the work performed. Therefore, always choose professionals. Otherwise, you risk wasting your money. TradingWebsite has been promoting Forex broker websites since 2015, so feel free to explore our services.

3. Partnership — Collaborate with Companies and Bloggers to Actively Attract Forex Clients

Partnership is a key factor in the successful development of a Forex brokerage business. The simplest way to establish partnerships is by offering compensation to other companies or bloggers for client referrals. Typically, brokers pay a fixed percentage for each lead. Partners can either directly send client contact information to you (such as via email to a manager) or use a dedicated service (like a CRM system). Partners can also refer clients who are ready to open an account on your trading platform. These are known as hot leads, which are more valuable than ordinary contacts.

By working with various partners, you can significantly expand your client base. Additionally, well-established partnerships will make your brokerage business more recognizable.

Examples of how to leverage partnerships on your brokerage website include:

  • Partner Programs (IB/Introducing Broker). Create a dedicated section on your website for partner registration, where they can download marketing materials (ad banners, brochures, e-presentations, educational articles, etc.). The partner-broker portal should have a transparent referral tracking system, and partners should be able to see when a client has made a payment. Take a look at the XM broker’s partner program as an example, which offers generous commissions to partners.
  • Collaborate with educational platforms. Integrate an online educational platform for traders on your website, providing access to online courses, webinars, and educational articles on Forex. One of the world’s largest brokers, Forex.com, has been attracting new clients through their trading academy for many years. Take a look at how their trading academy is structured.
  • Collaborate with bloggers and influencers. Identify popular Forex bloggers or YouTube channels that cover investment topics and propose collaboration. Remember that some of them may discover your website independently and learn about your offer there. Create a dedicated section on your website with information about collaboration opportunities. For example, eToro actively engages celebrities through their brokerage website.
  • Offer algorithmic trading capabilities. Acquire an additional trading platform, apart from the usual MetaTrader, cTrader, etc., where your clients can access algorithmic trading. Publish a news article on your website highlighting the availability of algorithmic trading. Create a dedicated section on your website that focuses on algorithmic trading, explaining its benefits in detail. It can be helpful to place a promotional banner on the homepage of your brokerage website specifically dedicated to algorithmic trading.

4. Unique Broker Products — Let Traders Know You’re a Modern and Technologically Advanced Broker

A unique broker product is an innovative service that sets a brokerage company apart from others, who typically offer the same products to their clients. For example, purchasing an expensive trading platform like MetaTrader 5 for $150,000 won’t surprise traders (even beginners!). However, offering them the ability to copy trades from experienced traders or participate in a lucrative bonus program will pique their interest at the very least.

Let’s explore some innovative products that can help your Forex company stand out from the competition:

  • Bonus programs. Many Forex brokers offer special promotions and incentives to clients, such as bonuses for account funding or participation in trading contests. For example, Forex4You offers clients an introductory bonus of up to 100% when they fund their trading accounts.
  • Educational programs and trading materials. Provide clients with access to educational materials on financial market trading, including courses, webinars, seminars, trading analysis, and more. Brokers like ForexTime and Alpari offer extensive libraries of educational materials.
  • Personal account manager. Some investors require a personalized approach to address questions related to trading terminals and payments (e.g., opening an account, delayed withdrawals, etc.). Without timely assistance from brokers, such clients may leave the company. To prevent this, offer them the opportunity to consult with an expert from your company. For instance, if a client deposits $10,000, they can receive a personal account manager for free. This practice is not limited to Forex brokers; many international banks follow a similar approach.
  • Social trading. Traders can copy the trades of more experienced and successful investors. You can explore eToro’s social trading platform as an example, where users can view the trade history of top traders and replicate their trading strategies.
  • Low-liquidity trading instruments. Offer traders the opportunity to trade assets that are less commonly available on the market, such as exotic currencies (e.g., Thai baht or Mexican peso) or rare metals (e.g., palladium, rhodium). Brokers offering such instruments can attract traders looking to diversify their investment portfolios.
  • Trading webinars. Create a dedicated section on your website for webinars, where traders can access recorded sessions and subscribe to new video lessons. You can host webinars yourself (requiring at least one trading expert) or integrate a ready-made library of Forex webinars that can be purchased from an online school.
  • Custom trading tools. Develop your own technical indicators, scripts, and expert advisors (EAs) that potential clients can access only after registration. Highlight the advantages of these trading tools on your website (such as on the «Trading Platform» page). Very few Forex brokers can boast of creating complex technical integrations with trading platforms, so this news will positively differentiate you from competitors.
  • Automated trading systems (Expert Advisors or EAs). These are programs that automatically execute trades based on predefined algorithms without direct trader involvement. For example, IC Markets offers various EAs for trading on the MetaTrader platform.
  • Broker forum. Create a forum on your brokerage website where traders can exchange experiences, discuss trading strategies, and ask each other questions related to trading. Interacting with peers will be an invaluable source of information for them. Additionally, having a trader forum will serve as another valuable source for expanding your Forex client base.

5. Unique Trading Conditions — Attract Traders with Client-Oriented Services

In addition to integrating unique products into your brokerage business, you can offer clients the opportunity to participate in a rebate program, lower the minimum deposit requirement, add an additional payment system for funding, improve order execution speed (if you don’t have any issues with it, highlight this advantage on your website), and implement other attractive changes in trading conditions.

Here are some ways to generate more forex leads by utilizing unique trading conditions:

  • Competitive Spreads. Reduce spreads on top forex instruments (such as EUR/USD, GBP/USD, etc.) and stocks (such as MSFT, Amazon, Apple, etc.). This will allow traders to save on trading costs and make your brokerage more appealing.
  • Low Commissions. Highlight on your website that your company offers low commissions for trading operations. This will attract traders who compare costs among different brokers and seek the most favorable trading conditions.
  • Flexible Leverage. Let your clients choose the leverage ratio when opening a trading account. Offering a wide range of leverage options increases the chances of attracting clients who may not have sufficient funds for trading at higher leverage levels but would appreciate the opportunity to trade with lower leverage.
  • Fast Order Execution. Provide information on your brokerage website about the ultra-fast order execution available on your trading platform. This is crucial for traders as delays can result in financial losses.
  • Minimum Deposit and Withdrawal. Specify the conditions for depositing and withdrawing funds from the trading account on your website. This will make your services accessible to a wider range of traders, including beginners and those looking to try forex trading with minimal risks.
  • Variety of Payment Methods. Expand the range of payment systems available in the trader’s cabinet. Keep in mind that VISA/MASTERCARD is a mandatory payment method, and other important options include cryptocurrency and e-wallets. The more payment methods you offer, the better. Don’t forget about regional restrictions (e.g., traders from Russia may not be able to make online purchases with credit cards issued outside of Russia). Provide a list of supported payment systems on your brokerage website so potential clients can choose the most suitable method for depositing and withdrawing funds in advance.
  • Spread Rebates (Cashback). Offer clients the opportunity to participate in a spread rebate program. Consider this type of loyalty program as an additional incentive for clients to choose your company. Specify the conditions and percentage of the rebate on your website.
  • Free Access to Trading Signals and Analytics. Provide clients with free access to trading signals and market analysis from market experts. This will help them make more informed decisions and increase trust in your company. If you are unable to integrate comprehensive trading analytics from major providers on your website, consider installing financial widgets for your brokerage site.

6. Demo Accounts — An Old and Proven Way to Attract Forex Traders

Demo accounts are an essential tool for educating traders, allowing novice speculators to test their skills in trading without risking real money. Major brokers such as Interactive Brokers, Plus500, IQ Option, eToro, and others have been using demo accounts for many years to actively attract forex traders.

Demo accounts enable traders to familiarize themselves with the functionality of trading software, experiment with trading strategies, and apply market analysis in practice. Through demo accounts, clients can assess the efficiency of the trading platform, such as order execution speed, quality of support, and overall broker performance. If a client trades smoothly on a demo account, they can be confident that they won’t encounter issues when trading with a live account.

Tip from TradingWebsite:

To encourage traders to open accounts on your trading platform, place an «Open Demo Account» button on the main page or the page describing the trading terminal. It is also recommended to include a link to instructions on how to work with demo accounts. The sooner novice traders start practicing (even on a demo account), the more likely they are to stay with your company.

7. CRM System — Accelerate Customer Relationship Management by 5-10 Times

A CRM system is essential for a forex broker to simplify customer management. With a CRM system, brokers can track the timing of interactions with potential and current clients, review previous discussions, identify customer concerns, and document how those concerns were addressed. Additionally, an automated customer database allows for monitoring the behavior and activity of traders, enabling brokers to take proactive measures to retain them.

You can integrate a CRM system into your brokerage website or trading platform in the following ways:

  • Brokerage Website. When a website visitor sends a message to the broker through a contact form, the broker receives an email with the visitor’s message, and the CRM system automatically captures the lead with their contact information.
  • Trading Platform. When a user creates an account in the trader’s cabinet, the CRM system automatically captures the lead with their contact information.

Here are some important tips for setting up a CRM system for your forex business:

  • Choose the Right CRM System. Not all CRM systems are created equal. Take your time, reach out to multiple developers, and request presentations of their customer database capabilities. Thoroughly evaluate the functionality for customer management, check how IP telephony works, understand how leads are created, and learn about possible integrations.
  • Integrate CRM System with Trading Platform. The CRM system should support integration with the forex trading platform, allowing your staff to, at the very least, work with trader accounts, their orders, deposits, and inquiries submitted through the trader’s personal cabinet ticketing system.
  • Integrate CRM System with Brokerage Website. Connect the CRM system with web forms, online chat tools, and other communication instruments on your brokerage website to automatically gather customer information.
  • Train Your Staff. Provide proper training to your sales department on how to effectively use the brokerage CRM system. This will enhance customer management efficiency.
  • Protect Customer Data. A CRM system contains a vast amount of customer data. If you want to prevent data leakage or its sale to competitors, take measures to ensure data security. For example, restrict managers’ access to customer data for which they are not responsible, allow contact exports only for managers, use strong passwords, implement two-factor authentication, transfer the customer database to a secure server, and so on.

8. Broker Website Advertising — One Eye-Catching Banner Increases Company Profit by 2.8 Times

Utilize advertising banners on your broker website to motivate traders to register more frequently on the trading platform, fund their trading accounts, participate in trader contests, invest in new market products, and perform other crucial actions. A study conducted by Deloitte confirms that companies using website advertising experience a 2.8 times higher profit compared to those not utilizing digital advertising.

Here are some tips for setting up an advertising banner on your forex broker website:

  • Define your target audience. The banner should be targeted towards a specific group of individuals interested in trading on the market. For example, currency trading on Forex is often of interest to individuals willing to take high risks, while stock trading primarily attracts long-term investors adhering to conservative investment views.
  • Visual design of the banner. The advertising banner should be attractive and easily noticeable. It is important to use bright colors, good contrast, and a simple design. Incorporate imagery associated with trading and the corporate style of your forex company.
  • Conciseness and clarity. The banner should convey a brief and clear message about what the forex broker offers. It is better to use simple and concise sentences so that forex investors immediately understand the benefits they will receive by opening an account with the broker.
  • Call to action. The banner should include a clear call to action for a specific, straightforward action. For example, the button on the banner could contain text such as «Register Now» or «Open an Account Today.» This prompts potential clients to quickly proceed to the account registration form or fulfill another desired objective.

Best results for advertising banners are achieved on forex websites with attractive and modern web design.

Example of an advertising banner on a forex broker website:

The banner should be placed in a prominent location, typically at the top of the website where users frequently view. The advertising banner should include a call to action. For instance, the banner may feature a slogan such as «Trade with a Reliable Broker! FXCompany — Over 8 Years in the Market.» Upon clicking the «Start Trading» button, the user will be directed to the account registration form and open an account in the trading terminal.

9. Broker Reviews — Become a Broker Who Solves Traders’ Problems

Positive reviews from traders who have had successful trading experiences on a broker’s platform act as proof of the broker’s reliability to potential clients. According to a 2023 study conducted by BrightLocal, approximately 98% of buyers trust online reviews as much as personal recommendations. To increase the flow of clients in the Forex market, include a section for reviews on your broker website and start responding to customer reviews about your company on the internet.

Here are some tips for a forex broker to manage reviews:

  • Place the section for forex reviews in a prominent location where website visitors can easily find them (this can be done on the homepage, the «About Us» page, or create a separate section for reviews).
  • It is important not only to publish reviews on your own website but also to actively respond to traders who ask you questions or write complaints on third-party resources. This demonstrates to potential clients and current participants of your platform that you care about customers and are ready to solve their problems.
  • Consider using video testimonials. Video testimonials are an excellent way to visually showcase the success of forex investors and convince others of the reliability of your forex brand.

10. Payment Systems — The More Payment Methods You Provide to Traders, the Better (VISA/MASTERCARD Must Be Included)

Forex traders want to deposit and withdraw their funds quickly, easily, and securely. If your clients cannot fund their accounts using VISA/MASTERCARD, they may switch to another broker. Connect as many payment methods as possible in the trader’s cabinet to increase the number of clients willing to trade through your platform. Card payments, e-wallets, Bitcoin, bank transfers are payment methods that should be available to forex investors immediately after registration.

Payment requests should be processed within the timeframe set by the company, if not sooner. If a trader is dissatisfied with the payment process, strive to respond to their complaint promptly, with customer support prioritizing such issues.

How to integrate a payment system into a forex broker’s trading platform:

  1. Choose a payment system. Here are criteria to consider when selecting a payment system for your forex business: security, a variety of payment methods, payment processing speed, service cost, integration complexity with the trading server, etc.
  2. Create a merchant account and undergo compliance procedures. A merchant account is a specialized account in the payment system where payments from traders are received. To activate a broker’s merchant account, the payment system’s employees must verify your company and grant permission to accept payments.
  3. Integrate the payment system into the trading platform. Hire a programmer who will integrate the payment system into your trader’s cabinet or directly into the trading terminal. For this, you will need the payment system’s API documentation and API key.
  4. Testing. After completing the integration, test the functionality of depositing funds into the trading account. Funds should be credited automatically in full or with applicable fees deducted.
  5. Technical support. Provide support to traders and monitor the system. This ensures seamless payment processing.

11. Trader Contests — Motivate Clients to Open Trading Accounts and Reward Them with Valuable Prizes

Forex investors love participating in contests because it gives them the opportunity to showcase their trading skills to others. And of course, trader contests are attractive to clients because they have the chance to win valuable prizes. Thus, trader contests serve as an ideal marketing tool for brokers and effectively attract new traders to the Forex market.

  • Contests on Real Accounts. Organize trading contests with valuable prizes such as cash rewards, expensive smartphones, or trips to other countries. This will help attract not only novice investors but also experienced Forex speculators who wish to demonstrate their skills. Well-known broker XM regularly holds trading contests with a prize pool of $10,000, attracting a large number of new clients.
  • Contests on Demo Accounts. This method is geared towards novice traders and always yields good results. Since there is no risk involved with trading on a demo account, this type of contest typically attracts many investors who have just entered the Forex market, tested the trading platform, and are about to start trading based on their trading strategies. Take a look at how the brokerage company OctaFX conducts demo account contests with a weekly prize pool of $1,000, which motivates traders to practice and invest more.
  • Partner Contests. Strengthen your partner network by organizing contests for partners. Such contests will incentivize partners to attract clients more frequently and improve your partner network. A major international broker, FBS, holds partner contests with a monthly prize pool of $10,000.

How to Add Trader Contests to a Broker’s Website:

  1. Create a section on the website for «Contests.»
  2. Publish information about the contest rules, types of rewards, and instructions on how to register and participate.
  3. After the contest ends, post a table of winners on the website.
  4. Add news about upcoming contests on the website and social media platforms to engage a larger number of participants.

12. Trading Platform — Utilize Developer Features to Increase the Flow of Clients to Forex

A broker’s trading platform is the heart of their Forex business and plays a crucial role in attracting and retaining clients. It is important to offer Forex investors a platform that combines user-friendly interface, fast order execution, and extensive functionality. When purchasing a trading platform, pay attention to its design, functionality, mobile trading applications, integration with social media, and the quality of educational materials.

If you have a choice between buying an expensive, user-popular trading platform or acquiring software from an unknown developer, opt for a popular platform. Such a platform will ensure a consistent flow of Forex clients to your brokerage business.

Tips on Using a Trading Platform to Attract Traders:

  • Assistance with Terminal Installation. Set up a button on the broker’s website that allows clients to download AnyDesk or TeamViewer onto their computers. These free programs can be used by your technical specialists to assist clients in correctly installing the trading terminal on their computer or smartphone.
  • Multi-functional Trading Platform. Offer traders various trading features such as charts, indicators, signals, trading robots, market analytics, and more. Unique tools like copying successful traders’ trades can also help differentiate your brand from competitors and attract the attention of new clients.
  • Mobile Trading Application. In today’s world, mobile applications have become an integral part of people’s lives. Ensure that your clients can execute trades in the market through a mobile trading application for both Android and iOS devices. To increase brand recognition, consider having your developer create a branded trading mobile application that includes the broker’s logo and links to the trader’s cabinet, broker’s website, web terminal, and other trading programs.
  • Appealing Design of the Trading Platform. A good example of a well-designed trading platform is MetaTrader. This platform gained popularity due to its simplicity and user-friendliness. If you don’t have the budget to purchase MT4 or MT5, choose another similar platform. Never rent a platform with an outdated interface, as it will result in the loss of clients.
  • Integration with Social Media. Social networks improve communication among traders within the same company and expand the broker’s marketing opportunities. For instance, you can create communities on Facebook, LinkedIn, Twitter, Telegram, and other social networks where your clients can share experiences and discuss the effectiveness of trading strategies.
  • Educational Materials. Beginner investors often face challenges when purchasing assets on an unfamiliar trading platform. Clients can start trading faster if you provide them with reference materials. Help files within the trading terminal, step-by-step guides, and educational videos will assist them during their initial introduction to the platform.

13. Trader Education School — A Challenging yet Effective Way to Expand a Forex Broker’s Client Base

Educate novice traders who want to gain trading experience from a professional broker. For example, in the first lesson, show traders how to launch the trading terminal and configure it for comfortable use. In the second lesson, teach them about technical analysis and indicators. And so on. Make the education free to attract as many clients to Forex as possible.

You can also offer paid education for advanced traders by creating a unique program. This will require trading experts and high-quality educational materials.

Major Forex brokers like Alpari, FXTM, InstaForex, and others utilize trading education courses to ensure a continuous flow of new clients. Additionally, this method helps brokers retain clients who have been trading with the company for a long time.

  • Video Tutorials. Make trading education visual and accessible through video tutorials. Create short and informative videos that demonstrate key aspects of Forex trading, from the basics of technical analysis to advanced strategies.
  • Trading Webinars. Allow your clients to participate in webinars with experienced traders. Let them discuss current market news, conduct independent asset analysis, and share insights on applying trading strategies.
  • Forex Articles in the Broker’s Blog. Create a section on your website where articles, market reviews, trading recommendations, and other useful information for Forex traders are published.
  • Interactive Educational Courses. Place interactive trading courses on your website or in the trader’s cabinet, allowing newcomers to gradually learn the basics of Forex trading step by step. These courses can include videos, textual materials, and practical assignments. Don’t forget to advertise your trader education school by including links to the school’s registration on the broker’s website and in the trader’s cabinet. Publish webinar recordings on the website, making them accessible to traders only after registration.
  • Trader Test. Encourage traders to answer questions in the «Trader Test,» which will assess their actual level of Forex market knowledge. Set up such a test as a quiz widget on the broker’s homepage, but withhold the test results until the user provides their contact information in the widget form.

14. Forex Broker Blog — A Free Flow of Forex Clients from Google

Publishing articles on a forex broker blog has two advantages. Firstly, traders trust companies that have a blog. This is because a broker who publishes articles is seen as a professional market participant with expert experience. Traders are more likely to entrust their funds to such a broker. Secondly, regularly publishing articles on a blog attracts free organic traffic from Google and other search engines to the broker’s website. This can bring in thousands of visitors every month! The more high-quality articles you publish, the more forex leads you will generate (a single blog article can attract new visitors for years after publication).

According to Financesonline, 86% of marketers worldwide use blogs to attract clients. This means that you also need a blog, or else your brokerage company will lag behind competitors.

Here are the advantages a broker gains from maintaining a trader blog:

  • Increased website traffic. Regularly publishing quality trading-related content increases website visits. Additionally, SEO optimization of the blog improves the broker’s website visibility on Google.
  • Brand promotion in the online space. Publishing well-crafted and informative articles helps the broker become an authoritative expert in the financial market. Many popular forex brokers, such as FXTM, Forex4you, Saxo, and others, have followed this path.
  • Strengthened customer relationships. A blog serves as a platform where a broker builds trust with clients. In addition to account opening requests, brokers receive feedback from clients, answer their questions, and discuss ideas, ultimately enhancing customer loyalty.
  • Advertising broker services. A blog that traders read is an effective tool for promoting broker services. For example, while discussing the effectiveness of trading strategies, you can emphasize that your company’s specialists provide Forex market education. Additionally, you can insert advertising links or banners within blog articles to increase registrations on the broker’s platform.
  • Low-cost blog maintenance. Blogs are the most cost-effective way to generate Forex leads compared to expensive Google ads or other advertising methods for broker services.
  • Increased visibility on social media. Share content from the broker’s blog through social media platforms to reach a larger audience and attract more traders to the exchange.

How to create a broker blog to attract clients to Forex:

  1. Hire a copywriter who has a good understanding of the Forex market (some companies have their own employees write articles for clients).
  2. Create a «Blog» or «Articles» section on your website.
  3. Publish at least three articles per week on various topics related to Forex trading (currency trading, market forecasts, expert advice, important news, trading strategies, etc.). A large number of articles will bring consistent traffic from Google. The higher the quality of the articles, the more Forex leads you will generate.
  4. Share article links on social media.

TradingWebsite is a company that creates broker websites with blogging functionality. If you need a website that generates consistent Forex traffic, contact our team lead.

15. Company News — Building Trader Trust in the Broker

A brokerage company that regularly publishes news on its website (or on social media) confirms its existence in the market and demonstrates to clients that the company continues to evolve. This is especially important in the trading industry, where trader trust in the broker plays a crucial role. Every month, thousands of «one-day brokers» open and close worldwide. These are scammers pretending to be brokers who attract traders and then disappear with their money within a few months or even days. Many traders have heard about Forex scams and prefer to trade with brokers that have been in the market for a long time. Therefore, company news on the broker’s website helps increase the Forex client base through transparency and expanding online reach.

Benefits that a Forex broker gains from publishing company news:

  • Search Engine Optimization (SEO). Company news containing relevant trading-related keywords and phrases improves the visibility of the broker’s website in search engines. As a result, the Forex broker attracts more potential clients who are searching for ways to invest their funds in Forex.
  • Increased reach on social media. Publish news on social media platforms to reach an even larger audience of potential clients.
  • Broker achievements. Company news about recent successes, awards, and accomplishments attracts potential clients as it signals the competence and reliability of the Forex broker.

How to use company news to attract traders to Forex:

  1. Create a «Company News» section on the broker’s website.
  2. Publish news on various topics, such as company updates, trading platform enhancements, changes in trading conditions, new trading instruments, partnership agreements, promotional campaigns, and other relevant topics.
  3. Share news through the company’s social media channels and conduct email newsletters.

16. Financial News — Captivating Traders’ Attention

What is a Forex broker? It is a company that provides traders with services for trading currencies and stocks on the largest international financial market, Forex. It has become customary for brokers not only to provide clients with a trading terminal for executing trades but also to supply them with up-to-date information about the state of the currency market. Therefore, financial news must be present on the website of a brokerage firm as an obligatory element.

Market news captures traders’ attention as it helps them make decisions on buying or selling financial assets. Additionally, financial news on a broker’s website serves as a distinctive feature of a professional broker who acts as an expert and stays informed about significant events worldwide. Traders trust such brokers and choose to open accounts with them.

Here are some tips for attracting clients to Forex using financial news on a broker’s website:

  1. Create a news page in the «Analytics» section. The easiest way to have financial news on your website is to connect an RSS feed with news (for example, Investing) or install a financial market news widget (for example, Dukascopy). News will automatically populate your website after a certain period.
  2. Establish a page with market reviews and forecasts in the «Analytics» section. Hire analysts who have a deep understanding of the Forex market and copywriters who will write articles. Publish analytical materials at least two to three times a week.
  3. Implement a subscription to financial news and analysis on the broker’s website. Your clients will receive email notifications about the publication of new analytical materials. You can structure the emails to include advertisements for your trading platform.

17. Analytics for Traders — If You Don’t Have Trading Analytics, You’re Not a Forex Broker

A Forex broker’s website should include trading analytics that help traders make decisions on buying or selling financial assets in the Forex market. Such analytics include fundamental and technical analysis, financial news, market forecasts, real-time quotes, charts, and other analysis tools.

Analytics make a broker’s website more attractive and eventually drive additional traffic to the site, increasing the number of registrations on the trading platform. Additionally, trading analytics reaffirm the broker’s expertise, positively influencing its reputation and gaining client trust.

How to use financial widgets on a Forex broker’s website:

  1. Create an «Analytics» section on the website.
  2. Copy the code of a financial widget from the developer’s site (take a look at examples of financial widgets like TradingView, which are easy to copy to your site).
  3. Insert the widget code into the «Analytics» section.
  4. Add a «Start Trading» button or a promotional banner to attract clients to the Forex trading platform.

We recommend installing different financial widgets on secondary pages of the brokerage website that contain market information or details about the trading platform. This will enhance those pages and generate more Forex leads. Choose a suitable widget by referring to the «Top 13 Financial Widgets for Broker Websites» article.

There are numerous analytical widgets that can be installed on a Forex broker’s website, such as Forex quote plugins. However, it’s essential to consider the needs and interests of clients.

Here’s a list of financial widgets that a broker should consider installing on their exchange website to increase the number of Forex clients:

  • Real-time quotes. Current exchange rates for currencies, stocks, indices, cryptocurrencies, and other tradable assets.
  • Economic calendar. Upcoming economic events and data that can significantly impact the market.
  • Ticker tape. An animated ticker tape displaying prices of popular currencies, stocks, indices, and other financial assets.
  • Price charts. Asset price movements displayed as charts, assisting traders in analyzing the current market situation.
  • Trader’s calculator. Helps traders calculate potential profit, position size, margin, spread, and other essential trading parameters.
  • News feed. Real-time financial market news updates.
  • Market forecast. Trading analysis from market experts, helping traders utilize professional insights or develop their own trading strategies.

18. Multilingual Broker Website — Attract Clients from Other Countries

Having additional languages on a Forex broker’s website expands the reach of potential clients by extending the geographical presence of the brokerage company in different countries. This strengthens client trust as they can communicate and receive support from an international broker in their native language.

Translate all sections of the broker’s website, including trading conditions, information about the trading platform, educational resources, and other important pages, into foreign languages. This will expand your client network and make your brand more recognizable in the international market.

Here are some important tips to enhance the attractiveness of a Forex broker’s website through additional languages:

  • Quality website translation. Ensure that the translation of website content is error-free. Poor translation can cause confusion on the site and discourage potential clients. Entrust the translation and content implementation to professionals.
  • Content localization. Simply translating the text is not enough. It’s important to consider the cultural and regional nuances of the target audience you intend to reach, including local currencies, laws, holidays, and even communication style.
  • Considerations for web design. Some languages may require more space for text or have specific features (e.g., Arabic text is written from right to left). Don’t forget about the template of the Forex website (if your site is built on WordPress), which should have responsive web design and a language switcher.
  • SEO for different languages. Use keywords and meta tags that are relevant to each language version of the website. This will improve the visibility of the broker’s website in search engines.
  • Up-to-date website translation. It’s not just about translating the website into other languages; it’s also crucial to maintain these versions up to date. When updating information or adding new content, ensure that the Forex website developer makes the necessary changes across all language versions of the site.

19. Live Chat on the Broker’s Website — Assist Forex Investors in Account Opening and Funding

A live chat feature on a Forex broker’s website creates a direct line of communication between the company and its clients. When clients feel that they are being attended to, they are more likely to make the decision to utilize the broker’s services. This is supported by a recent report from Econsultancy, which states that 79% of customers prefer to ask questions through a chat feature on a company’s website because they receive faster responses.

Tips for utilizing live chat on a broker’s website:

  • Place the chat widget in a prominent location on the website, usually in the bottom right corner of the web page, so that clients can easily find and access the live chat feature.
  • Since Forex is a market that operates 24/7, ensure that your live chat is available to website users at all times.
  • Train your staff who will be responding to client queries through the live chat feature. Operators should have comprehensive knowledge about your company, trading platform, and trading conditions to effectively attract clients to Forex.
  • Emphasize quick response times for live chat operators. Fast responses to client queries are a major advantage of utilizing a live chat feature.

20. Broker’s Documents — Confirm to Traders That You Are Not a «Fly-by-Night» Broker

Traders may hesitate to deposit funds if a Forex broker appears suspicious to them. One of the main reasons why traders are hesitant to open and fund an account is the absence of regulatory documents on the broker’s website that outline the client-broker relationship.

To avoid being blacklisted among brokers (a situation from which no broker has yet emerged with an untarnished reputation), it is essential to have a set of mandatory documents available on your website as a Forex company.

Consider the following example of such documents:

  • Licensed Broker. This document confirms that the broker holds an official license to provide brokerage services in the Forex market.
  • Risk Disclosure. This document informs clients about potential risks associated with Forex trading (it is a mandatory document that helps protect the broker from legal liability and ensures transparency of trading conditions for clients).
  • Account Opening Agreements. This document regulates the rules and conditions for opening an account with the company.
  • Policy Statement. This statement outlines the broker’s operational policies (it helps clients understand how the broker operates).
  • Payment Service Providers. Information for payment systems where the broker discloses how it complies with laws and regulatory requirements regarding payment processing.
  • Cookie Policy. This policy explains how the broker uses cookies on its website (it is important for ensuring user privacy and compliance with data protection legislation).

Forex broker documents play a crucial role in building trust with clients. Your clients want to be confident that they are working with a broker who complies with the law and is not a «fly-by-night» Forex firm. By placing the necessary documents on your website, you will help retain clients in the Forex market.

Conclusion

You would probably agree that running a business in Forex is challenging. Before starting as a broker, there are many questions to address: choosing a trading platform, obtaining a Forex license, organizing office operations, attracting traders, and more.

After launching a Forex business, things don’t get easier. New brokerage companies have to compete with thousands of other brokers (many of whom are known to operate without licenses and act unscrupulously) launching Forex projects on the internet practically every day. The high competition in the Forex market quickly eliminates newcomers. At the same time, this competition drives incredibly rapid technological progress in the market.

Indeed, the success of a Forex broker depends on many factors, but the main objective for a broker is to find effective ways to attract clients to Forex. One of the best ways to achieve this is by creating a professional Forex broker website. Take a look at the investment website examples developed by TradingWebsite company and get in touch with our team lead to discuss the details of the development.

Mark Rubezhny

Senior Staff Writer at TradingWebsite, specializing in the development of forex websites and marketing. Mark has extensive experience in creating web projects related to trading in financial markets, including websites, widgets, trader cabinets, and integration with MT4.