Forex brokers, CFD and cryptocurrency exchanges need to have high-quality websites. A skillfully designed website can attract significantly more potential clients than you can imagine. This is because many traders prefer to work with companies whose websites have a beautiful and user-friendly design. In this article, we will explore the distinctive features of successful web design for Forex brokers.
Simple Forex website design
With the development of the fintech industry, the number of Forex brokers has increased exponentially. We have extensively studied Forex company websites and concluded that the most successful brokers have websites with a very simple design. Their homepage does not contain unnecessary information. The websites of successful brokers are structured to immediately inform the trader about the company’s story, the trading platforms it offers, and how to get started.
Simple but memorable logo
Our research also shows that an excellent Forex broker website design includes a quality logo. It is important to create a simple and memorable logo because clients will remember it when they think about Forex trading next time. The ideal logo consists of a simple brand emblem and the company name. Unlike complex logos with multiple elements, such a logo will look better in a web terminal, trader’s desktop terminal, and trader’s cabinet.
Forex trading landing page
A landing page is an essential part of successful marketing, especially in the context of paid advertising. This holds great importance for Forex brokers as a landing page should be designed with a specific purpose. A good Forex trading landing page should have a clear call to action, be concise and understandable, visually appealing, take into account the client’s interests, and showcase social platforms.
Clients and awards
New clients are more likely to open an account with a company that already has a large number of existing clients. Therefore, it is important for Forex web design to showcase the number of clients using the broker’s services. The website should also feature testimonials and the company’s ratings. It is important to display regional and international awards received at Forex exhibitions in the design, as they enhance trust in the company.
5 Recommendations for a broker who wants to generate more leads through a Forex website
Simplify the design of your Forex website The simpler the design of your website, the better. Try to use a minimal number of colors and design elements. This will help simplify website navigation and improve the user experience.
Focus on conversions Conversion is what drives users to accomplish your goals. The goal of a Forex broker’s website is typically to open a trading account in the client’s personal cabinet or to send a message through the contact form on the website. Do not forget about conversion when developing your website. Grab users’ attention with unique design elements and help them find the necessary information on the website, such as how to contact technical support.
Use high-quality images Images make a Forex website look more attractive. Use high-quality images that emphasize the financial theme of your website and grab users’ attention. For example, include images of business people, charts, and skyscrapers to give your website a professional look.
Optimize your Forex website for search engines Proper search engine optimization will help your website generate more traffic and increase the number of visitors. Use appropriate meta tags, ensure that your website loads quickly, and include content relevant to traders.
Implement responsive design for your Forex website Responsive design allows your website to appear correctly on all devices. Make sure that your Forex website has a responsive design that allows seamless switching between mobile phones, computers, and tablets for clients.
ТОП-5 examples of forex broker websites that always attract clients
A website is the main tool for a forex broker to attract new clients. Let’s consider several examples of forex broker websites that are considered the best in the field of forex trading.
The Forex.com website is known for its fast page loading speed, excellent quality of analytical materials, and user-friendly interface. In 2019, Forex.com received the prestigious «Best Forex Broker» award at the World Finance Awards.
IG Markets offers its clients a wide range of tools and analytical materials, including daily market reviews, an economic calendar, and technical analysis. Their website is also known for its fast page loading speed and user-friendliness. In 2019, IG Markets received the «Best Forex Broker» award from Investopedia.
FxPro is one of the top Forex brokers globally. They offer their clients a wide range of tools and analytical materials, including market news and reviews, analytical reports, and an events calendar. Their website also has fast page loading speed and a user-friendly interface. In 2020, FxPro received the «Best Forex Broker» award at the World Finance Awards.
OANDA is one of the oldest Forex brokers in the world, and their website is known for its user-friendliness and fast page loading speed. They offer their clients a wide range of tools and analytical materials, including market news and reviews, analytical reports, and an events calendar.
Plus500 provides its clients with a convenient and user-friendly website with fast page loading speed. They also offer market news and reviews, analytical reports, and an events calendar to their clients.
What Statistics Say About Forex Website Design
According to a study conducted by Stanford, 75% of users make judgments about a company’s trustworthiness and professionalism based on the design of its website. Therefore, a forex broker’s website with a good design can greatly impact the number of registrations in the trader’s cabinet and increase the clients’ deposits into the trading platform.
A study by Blue Corona showed that website visitors make a decision to stay on a site or leave within just 15 seconds. Statistics indicate that 94% of users close websites with poor design. All of this emphasizes the importance of the first impression of a forex website in attracting clients.
Web design also influences user behavior on a website. A study by Nielsen Norman Group revealed that users spend more time on websites with attractive design. By staying on the site longer, potential clients have more time to explore information about the broker’s products and services, leading to increased conversions on the site, i.e., more clients registering on the broker’s platform.
The design of a forex broker’s website plays a significant role in attracting clients and increasing revenue. A good website design helps create a positive impression of the broker, increases the time spent by clients on the site, and enhances the likelihood of opening trading accounts.
So, how can you create the right design for a forex website to attract more clients?
The ultimate goal of any forex broker is to attract more clients and increase revenue. Creating an advanced forex website is one of the key tools to achieve this goal. A well-thought-out and well-designed forex website undoubtedly attracts more interested clients. If you want to generate more quality forex leads and increase revenue, turn to professionals such as TradingWebsite to create an advanced and effective forex website for your company. Remember, every click on your site represents potential income.